Are you interested in making some extra income by selling digital printables on Etsy? According to a recent article on the Growing Your Craft blog, it is possible to make over $2,000 a month in passive income by selling digital downloads on the platform. However, with so many sellers on Etsy, it can be challenging to stand out and make a sale. In this blog post, we will explore some of the best ways to monetize printables on Etsy to increase your earnings.
We shall also explore other ideas including using long-tail keywords, creating clickable product photos, and optimizing your Etsy listings for a better SEO on your new printable etsy shop.
What are Digital Downloads and Printables on Etsy?
First, let us define what digital downloads and printables are.
Digital downloads are products that are delivered to the customer as digital files after purchase, eliminating the need for physical shipping. Printables on the other hand, are a type of digital product that customers can print out at home or using a printing service. Some printables are editable templates that customers can customize themselves to their taste before or after purchase and then set out for printing.
Is Selling Digital Prints on Etsy Worth it?
Selling digital prints on Etsy can be worth it for many artists and creators, but it ultimately depends on several factors. Here are some points to put under considerations before you know whether digital prints on etsy are worth selling. These includes the following:
Demand and Market: Evaluate the demand for digital prints in your specific niche or art style. Research similar products on Etsy to see if there is an existing market for your digital prints. Look for successful sellers and analyze their sales and customer reviews before you decide.
Quality and Uniqueness: Ensure that your digital prints are of high quality and offer something unique to potential buyers. Strive to create original designs or put your own creative twist on popular themes. Try to stand out from the competition by offering something visually appealing and distinctive. You need to be creative here!
Target Audience: Identify your target audience and understand their preferences and interests. Tailor your digital prints to appeal to that specific group. Consider factors such as age, demographics, and artistic tastes to make your offerings more appealing. Do not just start without considering your target audience.
Etsy Platform: Etsy provides a marketplace for independent artists and creators to sell their products. It offers built-in tools and a large customer base, making it easier to reach potential buyers. However, competition can be fierce, so you will need to put effort into optimizing your listings, utilizing relevant tags, and promoting your shop. Understanding the Etsy platform is very important for your success.
Marketing and Promotion: Creating great digital prints is just the first step. You will also need to actively market and promote your Etsy shop to attract customers. Utilize social media platforms, engage with your audience, collaborate with influencers in your niche, and consider paid advertising if it aligns with your budget.
Passive Income Potential: Selling digital prints can offer a passive income stream once you set up your listings and establish a presence on Etsy. Once you have created your designs, you can sell them multiple times without the need for physical production or shipping.
Pricing and Profitability: Consider your pricing strategy to ensure that you can cover your costs and make a profit. Take into account the time, effort, and resources you invest in creating your digital prints, as well as Etsy fees and any marketing expenses.
Also note that, success on Etsy, as with any online marketplace, requires dedication, persistence, and continuous improvement. It is important to actively manage your shop, monitor trends, listen to customer feedback, and adapt your offerings accordingly.
How Much Money you can Make on Etsy Printables
The amount of money you can make selling printables on Etsy can vary greatly depending on factors such as the quality of your products, the demand for your niche, your marketing efforts, and competition. It is difficult to provide an exact figure, as earnings can vary significantly from seller to seller.
However, let us use $2000 a month as an example. To achieve this income level, you would need to sell a sufficient number of digital prints at a price that generates a cumulative revenue of $2000 or more per month. Keep in mind that Etsy charges various fees for each sale, including listing fees and transaction fees, which can impact your net earnings by minus.
To estimate the number of sales required to reach $2000 a month, you would need to consider your average price per printable and deduct the associated fees. For instance, if your average price per printable is $5 and after fees you earn $4 per sale, you would need to make approximately 500 sales per month to reach $2000 in revenue.
Please note that this is a simplified example and not a guarantee of earnings. Individual results may vary, and it is important to assess your own unique circumstances, the competitiveness of your niche, and continuously work on marketing and improving your products to maximize your sales potential.
How you can Earn Passive Income Selling Digital Downloads and Printables on Etsy
The idea of selling printable items on Etsy has experienced a recent surge in popularity, and it is not difficult to see why: Digital products offer a remarkable profit margin, although it may not be an absolute 100% due to considerations such as Etsy fees and advertising costs, if applicable. There is an unparalleled sense of satisfaction that comes with selling a digital product and reaping the rewards of pure profit. Below are some of the tips that will help you start earning over $2,000 per month selling digital downloads and printables on Etsy.
1. Find Long tail targeted Keywords
One of the best ways to target niche markets on Etsy is by using long-tail keywords. These keywords are specific, targeted and detailed. For example, you can find such long tail keywords like "funny Christmas shirt for fathers," instead of just "funny Christmas shirt." or "Christmas t-shirt" Here we recommends using keyword tools Soolve, Answer the public, Google auto suggest or Etsy's autocomplete feature to find long-tail keywords. Here is the long tail keywords we got from Etsy's auto suggestion below:
In this picture below, we entered the keyword “funny…” and got a lot of long tail keywords suggested to us from semrush seo tool. “funny mothers day gift” is a good suggested long tail keyword we can tap and explore for a digital download and printables product on etsy that will sell.
It is essential to narrow down your search results to increase your chances of making a sale on Etsy.
Study Your Competitors
Another challenge you may face when selling printables on Etsy is competition. For this reason, we suggest that you study successful competitors to get ideas on pricing, product framing, niche ideas, and design styles. Additionally, creating clickable product photos is crucial to increase click-through rates. Using tools like Artboard Studio can help create product mock-ups for primary thumbnails. Creating clickable product photo works magic in attracting clicks to your products, which eventually leads to maximized sales.
Optimize Etsy Listing Description
When optimizing your Etsy listings, it is essential to do keyword research to match customers' search queries, be concise and specific with tags, and include all relevant information in product descriptions.
Here are some additional tips for optimizing your Etsy listings:
Use descriptive and catchy titles: Your titles should be descriptive, specific, and catchy. Use relevant keywords to help customers find your product easily.
Write compelling product descriptions: Your product descriptions should be detailed and informative. Describe your product features and benefits, and include any unique selling points.
Use high-quality images: Your images should be clear and well-lit, showcasing your product from different angles. Use natural light or a lightbox to capture your product's details.
Price competitively: Price your products competitively, taking into account the competition and the value of your product.
Offer a variety of products: Offer a variety of products to appeal to different customers. Consider offering bundles or themed sets.
Use social media to promote your products: Use social media platforms like Instagram, Facebook, and Pinterest to promote your products and drive traffic to your Etsy shop.
Provide excellent customer service: Respond promptly to customer inquiries and provide excellent customer service to build trust and a good reputation.
I recommend you read this article for more resource on How to optimize your Etsy listing description that sells for a better SEO.
Tools for creating Digital Products
Using effective tools for creating your digital products also contribute positively to increase sales on your Etsy listing. Canva, Artboard studio and Corjl are one of the most useful tools you can use for creating digital products and printables to sell on Etsy. Canva is a free and easy-to-use design tool, but also has a paid version with improved features. Artboard has a starter free plan with limited project, which you can use to create motion and animate mockups for your printable products, while Corjl is a web-based app that creates high-quality printables too. You can use all or any of the tools to improve your products images to make them catchy and attractive.
It is important to price your printables based on the complexity of the design and the pricing of competitors. Additionally, consider marketing to customers who may not be aware of the use of templates.
In conclusion, selling digital printables on Etsy can be a lucrative side hustle with low barriers to entry. However, it is crucial to optimize your Etsy listings for SEO, use long-tail keywords, create clickable product photos, and study successful competitors to stand out on the platform. By following these tips, you can increase your chances of making a sale and earning passive income on Etsy. Selling printables on Etsy can be a lucrative and accessible way to earn passive income. By using long-tail keywords, creating compelling product descriptions and high-quality images, and optimizing your listings for SEO, you can increase your chances of making sales. With a bit of research and effort, you can turn your digital downloads into a profitable business.
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